Coach V was built to bring energy, heart, and a little surprise to the Vexus brand. A high-octane hype-man with Ted Lasso vibes and just enough edge to keep things interesting. I helped shape the character from the ground up, from early concept and design through casting, wardrobe, and set dressing on shoot day. Filmed locally and in-studio, the campaign produced a flexible content library that still delivers personality, laughs, and real results.